“A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.
Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practise.
The 24-year-old endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.
The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.
Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.
The artist was also injected with numerous needles, had her skin braised and lotions and creams smeared across her face.
Passers-by were gobsmacked to see Jacqueline, a social sculpture student at Oxford Brookes University, forced to have a section of her head shaved.
The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.
The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.
The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.
Lush campaign manager Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.
“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.
“The difference is, it’s normally hidden. We need to remind people it is still going on.”
SIGNAL BOOST THIS NEWS! Seriously, how come this isn’t all over tumblr? Angelina Jolie presided over the largest ever global anti-rape summit. She is using her celebrity for good. She is addressing rape in wartime and in conflict zones, which is where it is perpetuated on the most massive scale and in which context always has been used as a weapon.
Feminists of tumblr should get behind this woman. Let’s stop the perpetual erasure and trivialization of women in the media through their sexualization and start looking at the work that they do. Her acts here are easily in danger of being eclipsed by her image in the tabloids which is more concerned with her relationship to Brad Pitt and the fact that she is a sex symbol than the important feminist work that she is performing RIGHT NOW.
I am such a fan of this lady… and she does not deserve to be trivialized for being a woman, a sex symbol, and a celebrity. Here, she is working for social justice for women all over the world. She’s doing what’s right.